Before the company refreshed it overall visual guidelines - I was tasked with breaking the mold in terms of design aesthetics. The burnt orange pallet evokes an industrial forge mixed with a clean light grey of technology.
High Impact Innovation team was there at the inception of Predix brand and helped to sparked the first brand vision, This primarily customer focused site defines the company's IOT vision. This video walkthrough of the site was featured at a company wide physical and streaming conference.
The non traditional use of diagonal separators, I made to intentional spark the notion of a merger of industrial and digital - A remarkably new attitude for the company
Most graphical vector elements of the site were animated with CSS animation, and paralax scrolling.
Everything about this marketing site was intentionally created to push a bold new vision for the company in leading the industry in pioneering the industrial internet - The pallet reflected that intense drive towards the future.