Leveraging the Core Design system we partnered with Predix San Ramon, CA Team to rapidly drive a transactional site to fruition to sell IOT Products. This was a remarkable improvement over the older developer centric process, that lacked a sales and marketing element.
Selling IOT products is inherently abstract and difficult to contextualize, let alone drive engagement. From the beginning of our initial design presentation, we drove home the need of a standardized branding library for developer heavy engineering teams.
The mental connection between industry leaders and products was intentional. With the launch of a marketplace of a product service that has yet to have a industry wide understanding - connecting trusted leaders along with product explainations is important.
An important element to any e-commerce is product imagery and branding - something that is devoid within the technical IOT space. Software product teams do not have access to design team to create supporting graphics. I created a universal icon library to facilitate that deficiency .
The Core Design System's key design principals and code based faciliated in the rapid development of highly complex and in depth software selling experience.
We aimed to create a visual stunning experience that does not impede teams from wasting time in branding their products and instead focusing of what matters - perfection of their code and messaging.
Based on general market research, industry knowledge and recent rapid sale $12MM Sales of the GE Digital Exchange to Procter & Gamble, I strategically focused the creative direction to acomidate this future capital channel.
Since the Predix Platform is the cornerstone of the GE Digital portfolio, it is treated as such from a brand equity perspective within the Marketplace.
For expediency sake we optimized the Marketplace experience for the MVP release as well as adopted the Predix brand. From a visual design perspective adapted the basic Core Design system to better suit the Predix brand guidelines in a very seamless and successful manner.
The client marching orders were to created an equally powerful internal and external white label ecommerce experience to sell Predix and GE Edge products and services.
Based on in depth user interviews and heuristic analysis of the alpha version - The homepage best exemplifies the synthesis of an internally curated product driven environment as well as communally developed catalog.
Product suites such as APM - Asset Performance Management are brought to the front to demonstrate proven successful paths for the customers to make. Additionally the best and newest software will be shown at the forefront.
To get the user quickly to the right product without sifting through large and highly technical product library we organized filters into categories based on user interviews and requests.
For those new users that have not published on the Marketplace we tiled the site with promotions to translated buyers into sellers to further grow the experience.
1. 'App in Action', which provides a base overview. 2. 'Technical Details,' technical details and supporting documents. 3. 'Developer Components,' components, tools, and services for adoption. 4. 'Support,' support for current and potential customers on the product.
Organized under the 'buy' category, navigation is outcome based under 'Industry', 'Focus Area', and means for developers to locate the right tool for them in Predix.io.
The purpose of the Marketplace is build a transactional environment of buyers and sellers to grow the site organically.
Once a user profile is created the analytics dashboard is their home. One can at a glance view their business performance and rapidly add new products on the fly.
Giving the user the power to view their products' granular metric, and the transparency of the submission and publishing status was essential to our experience.